Icarus/Intelligence
Practical guides
Practical guidance for technology decisions that affect your business.
Clear explanations for leaders making decisions about software, data, AI, cloud platforms, and the business processes that depend on them.
Current priorities
01 / Featured ↗ 02 / Featured ↗
Digital foundations · 7 min read
Why is your business not showing up on Google?
The findability foundations a business needs before paying for ads: the technical floor, free business surfaces, and content that answers real buyer questions.Digital foundations · 7 min read
How do you know if your marketing spend is working?
A practical attribution foundation: tagging every channel, capturing first touch, landing leads in a CRM instead of an inbox, and readiness for the growth being bought. Full library
8 decision-oriented articles
01 7 min read ↗ 02 7 min read ↗ 03 7 min read ↗ 04 8 min read ↗ 05 7 min read ↗ 06 9 min read ↗ 07 10 min read ↗ 08 8 min read ↗
Digital foundations
Why is your business not showing up on Google?
The findability foundations a business needs before paying for ads: the technical floor, free business surfaces, and content that answers real buyer questions.Digital foundations
How do you know if your marketing spend is working?
A practical attribution foundation: tagging every channel, capturing first touch, landing leads in a CRM instead of an inbox, and readiness for the growth being bought.AI systems
A practical AI agent readiness checklist
How to determine whether an agent workflow is worth building before model selection, integration, and governance costs begin.Predictive analytics
Why forecasting systems fail outside the notebook
A production forecast is a controlled decision system, not only a model. These are the engineering and governance gaps that matter.Product recovery
A controlled path through product modernization
How to stabilize a legacy or struggling platform while protecting users, data, and the business processes that depend on it.AI systems
Production RAG needs an operating model, not only a vector database
A practical operating framework for governed retrieval, permissions, evaluation, source ownership, model change, and incident response.Data engineering
How to sequence an enterprise data platform modernization
A decision-led roadmap for modernizing pipelines, warehouses, governance, analytics, and operating ownership without breaking current reporting.Technology advisory
An executive checklist for technical due diligence
The questions that connect architecture, product delivery, security, data, operations, cost, and team risk to an investment decision. Have a live question?
Need an independent answer before you make a technology decision?
Share the business context, the decision in front of you, and what is still unclear.
Ask the question